बुधवार, 25 दिसंबर 2013

Career in Mass communication

Career in Mass communication

Introduction

                 Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. Fields of Mass communication - Streams of courses & professions related to mass communication, inIndia, have been majorly branched into:
  1. Advertising
  2. Visual Arts
  3. Journalism
  4. Public Relations (PR) & Corporate Communications
  5. Event Management & Live Entertainment
  6. Films & Television (TV) Studies
  7. Radio Studies
  8. Theatre & Presentation Arts
  9. Web Media & Cyber Journalism
  10. Print Media
  11. Media & Production Management
  12. Broadcast Media technologies
Employment Prospects 
                   A Graduate in Mass communication can find employment with newspapers, periodicals and magazines, central information service, press information bureau, websites, AIR and TV channels, publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organisations etc. 
Eligibility :  
               Bachelor's degree or post-graduate degree in journalism / mass communication is required to pursue a career in this field. 
The top ten mass communication institutes in India- 
  • IIMC, New Delhi JNU new campus, Aruna Asif Ali Marg, New Delhi 
  • Center for Research in Art of Film and television. CRAFT Website: www.log2craft.org
  • Xavier Institute of Communication, Mumbai Website: www.xaviercomm.org 
  • International School of Business and Media (ISB&M) Website : www.isbm.edu.in 
  • Symbiosis Institute of Mass Communication, Pune Website: www.simc.edu Asian college of journalism, Chennai 
  • Mudra Institute of Communications, Ahmedabad Film and television institute of India , pune 
  • AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi 
  • Jamia Millia Islamia, Jamia Nagar, New Delhi
  • Manorama school of communication, Kottayam   website: www.manoramajschool.com
  • Indian Institute of Journalism and New Media, Bangalore  
  • Times school of Journalism, New Delhi

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