Career in Advertising
Introduction
Advertising is a paid form of a nonpersonal message communicated through the various media like T.V., radio, websites newspapers, magazines, bill-boards, hoardings etc by industry, business firms, nonprofit organizations, or individuals. Advertising is persuasive and informational and is designed to influence the purchasing behavior and/or thought patterns of the audience. Advertising is a marketing tool and may be used in combination with other marketing tools, such as sales promotions, personal selling tactics, or publicity. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.
Job Prospects
A career in advertisement is quite glamourous, challenging and result oriented. There are numerous career options available in the advertising world. Viz. Printer, Photographer, Illustrator, Commercials Director, Public relations, Direct Marketing, Designer, Sales Promotion, Set Designer, Make-up Artist, Commercials Producer, Model, voiceover, Sound Engineer, scriptwriters, storyboard artists, Typographer, Stylist, Brand/Product Manager, Market Research Analyst , copywriters, art directors, creative directors, media planner, researcher, etc.
Institutes for advertising career-
Eligibility
There are variety of jobs in advertising side so as the qualification. The person should have right aptitude for creativity and has the capacity to work under pressure. MBA in marketing or advertisement or diploma/degree holders in mass communication/advertisement/social communication are necessary for executive job. Copywriter may be diploma holders in advertising, Postgraduates in statistics are suited for market research (quantative) while postgraduates in sociology and psychology are preferred for qualitative market research.
Placements-
Everest Advertising, Lowe, McCann Erickson, Percept Advertising, Mudra Communications, Oglivy Mather, Rediffusion DY&R, MDTV, Outlook Magazine, Times Group, HT, Star TV, SAB and Zee TV , L'Oreal, Leo Burnnet, Procter & Gamble, Ogilvy & Mather, CitiFinancial, Mindshare, NDTV, The Times of India, HLL], AC Nielsen ORG Marg, IBM, Star TV, CavinKare, Hutch
Advertising is a paid form of a nonpersonal message communicated through the various media like T.V., radio, websites newspapers, magazines, bill-boards, hoardings etc by industry, business firms, nonprofit organizations, or individuals. Advertising is persuasive and informational and is designed to influence the purchasing behavior and/or thought patterns of the audience. Advertising is a marketing tool and may be used in combination with other marketing tools, such as sales promotions, personal selling tactics, or publicity. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.
Job Prospects
A career in advertisement is quite glamourous, challenging and result oriented. There are numerous career options available in the advertising world. Viz. Printer, Photographer, Illustrator, Commercials Director, Public relations, Direct Marketing, Designer, Sales Promotion, Set Designer, Make-up Artist, Commercials Producer, Model, voiceover, Sound Engineer, scriptwriters, storyboard artists, Typographer, Stylist, Brand/Product Manager, Market Research Analyst , copywriters, art directors, creative directors, media planner, researcher, etc.
Institutes for advertising career-
Eligibility
There are variety of jobs in advertising side so as the qualification. The person should have right aptitude for creativity and has the capacity to work under pressure. MBA in marketing or advertisement or diploma/degree holders in mass communication/advertisement/social communication are necessary for executive job. Copywriter may be diploma holders in advertising, Postgraduates in statistics are suited for market research (quantative) while postgraduates in sociology and psychology are preferred for qualitative market research.
Placements-
Everest Advertising, Lowe, McCann Erickson, Percept Advertising, Mudra Communications, Oglivy Mather, Rediffusion DY&R, MDTV, Outlook Magazine, Times Group, HT, Star TV, SAB and Zee TV , L'Oreal, Leo Burnnet, Procter & Gamble, Ogilvy & Mather, CitiFinancial, Mindshare, NDTV, The Times of India, HLL], AC Nielsen ORG Marg, IBM, Star TV, CavinKare, Hutch
